Announcement: Flavour of the Month


We are thrilled to announce a new partnership between Dean’s Natural Food Market and the Red Bank Flavour Culinary Alliance. We’ll let the press release explain while we do a cartwheel or two.

FOR IMMEDIATE RELEASE

CULINARY ENTITIES PARTNER TO PROMOTE LOCAL FLAVORS IN MONMOUTH COUNTY

 The Red Bank Flavour Culinary Alliance Partners with Dean’s Natural Food Market for “Flavour of the Month” Promotion

RED BANK, NJ (Oct. 17, 2012) –  The Red Bank Flavour Culinary Alliance today announced plans to partner with Dean’s Natural Food Market, the Jersey Shore’s premier organic food retailer, to raise awareness for organic foods and produce through a promotional partnership that aims to educate the public on seasonal, organic food items and ways to integrate them into flavorful recipes.  “Flavour of the Month” Partnership will kick off in November and feature the sweet potato; educational information about the root vegetable, sample recipes and Red Bank Flavour dining specials that incorporate the ingredient will be offered.

The Red Bank Flavour partnership with Dean’s Natural Food Market marks the first in a series of collaborations.  A spotlight Flavour of the Month will be chosen every month to educate Dean’s consumers and guests of the Red Bank Flavour restaurants about seasonal ingredients, their corresponding health benefits and how best to integrate the ingredients into recipes at home.   Each of Dean’s two retail locations, located in Ocean and Shrewsbury, New Jersey, will provide consumers with educational information about the Flavour of the Month; more than 30 participating restaurants, bars and eateries in the Red Bank Flavour campaign will use the spotlight Flavour in menu and specialty items.

“As culinary professionals, we strive to educate the public on ways to incorporate seasonal ingredients into everyday cooking,” commented Claudette Herring, co-owner of Via 45 in Red Bank.  “The partnership forged between Dean’s Natural Food Market and the Red Bank Flavour Culinary Alliance will enable us to expand our culinary education throughout the Monmouth County region and beyond,” added Lauren Phillips, co-owner of Via 45.

The sweet potato was chosen as November’s Flavour of the Month because of its culinary versatility, seasonal fall flavour and all-around health benefits.  The vegetable provides an excellent source of Vitamin A, anti-inflammatory nutrients and immune-boosting antioxidants and can help regulate blood sugars.  From sweet potato pie to whole steamed, the variety of culinary preparations of the fall root vegetable is far-reaching.

For more information about the Flavour of the Month, please visit www.RedBankFlavour.com.  To learn more about Dean’s Natural Market, please visit www.DeansNaturalFoodMarket.com.

About Red Bank Flavour

Red Bank Flavour launched in the fall of 2011. Red Bank Flavour is a culinary-driven campaign that spotlight’s Red Bank’s bustling restaurant, bars, lounges and eateries.  It encourages everyone from bar and restaurant-goers, foodies, wine enthusiasts and farmer’s market fans to get a taste of Red Bank’s one-of-a-kind Flavour.  The campaign features nightly specials and promotions, special events and more.  For additional information, please visit www.RedBankFlavour.com.

About Dean’s Natural Food Market

Established in 1995, Dean’s Natural Food Market is a premier independent organic retailer that offers an extensive selection of organic produce; groceries and bulk foods; a dedicated gluten-free and allergy-friendly foods section; organic juice and smoothie bar; and Fresh Foods department.   On-site staff nutritionists are available to answer questions about vitamins, supplements, homeopathic remedies and health and beauty products.  Dean’s Natural Food Market’s dedicated and knowledgeable staff provides the best customer service to promote a sound, well-balanced way of living. For additional information, please visit www.DeansNaturalFoodMarket.com.

Media Contact:  Shannon Furey

Shannon@MDidit.com

732-995-1638

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