Category Archives: information

Environmental Action

Want to get involved? Here is some news from Food and Water Watch NJ on some upcoming important events to ban fracking waste in our beautiful Garden State.

June 12th Day of Action

Keeping fracking waste out of our waterways and communities is critical to protecting our environment and public health.  Our state is vulnerable to this toxic and radioactive waste because Governor Christie vetoed a bill banning the treatment and disposal of fracking waste in our state in September.

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NEWS UPDATE: Fracking Waste Ban Bill

From Food and Water Watch:

For Immediate Release: May 29, 2013

Contact: Rachel Dawn Davis, 201.707.6558

Shrewsbury Residents Pressure Assemblywoman Casagrande on Fracking Waste Ban Bill at Local Action

Action Comes Amid Statewide Campaign to Overturn Governor’s Veto of Bill Protecting State from Toxic Fracking Waste This Legislative Session

Shrewsbury, New Jersey – Local residents joined with activists and community leaders gathered today to call on Assemblywoman Casagrande to support an override of Governor Christie’s veto of the Fracking Waste Ban Bill. This is a call-in-day to demonstrate widespread support of passing this bill. The legislation would protect residents by banning the disposal, treatment and discharge of toxic waste created through the process of fracking, a highly controversial natural gas drilling method. The legislation was passed with overwhelming bipartisan support last year but NJ Governor Christie vetoed the legislation in September, caving to pressure from the oil and gas industry.

At the event activists dressed as ostriches, urging Casagrande not to “bury her head in the sand” but instead take immediate action to protect state residents.  We are asking Assemblywoman Casagrande to continue to vote “yes” when legislation is put up for a vote and stay firm if in the event of a veto by Governor Christie in which case an override will be necessary.

This is not a political issue.  This is a public health issue and one that poses serious risks to our children.  We are due an override of the Governor’s veto by our public officials,” said Rachel Dawn Davis, NJ Organizer with Food & Water Watch.

New Jersey’s wastewater treatment facilities are not designed to handle the toxins found in fracking wastewater and cannot remove all the toxics before discharging the waste into public waterways. Fracking waste is exempted from critical federal protections regulating the disposal of hazardous waste and toxic materials.

“Dean’s Natural Food Markets takes pride in educating our communities about the issues that affect our lives and our planet. It is our responsibility to share our knowledge in an effort to make a difference. We will continue to support people’s right to know, so they may be able to make their own educated choices,” said Dean Nelson, owner.

Analysis from the non-partisan Office of Legislative Services confirms the constitutionality of the legislation, directly refuting the governor’s claims to the contrary.  A recent study from Stony Brook University finds that the greatest risk of contamination of drinking water and environmental pollution from the fracking process occurs during the wastewater disposal period.

“Without water we do not exist.  It is our duty as humans to do our best to protect it,” said Joy Brody, Small Business Owner

C is for Cindy…and Vitamin C

Vitamin C – The Four Season Nutrient by Cindy Mobus, Basking Ridge Nutrition Staff

Just because winter is over does not mean the vitamin C should be put away.  Especially for those who suffer with allergies and asthma. Allergy season is here and vitamin C, or L-ascorbic acid, plays a vital role in keeping them at bay.

Did you know vitamin C is a very powerful antioxidant and is needed for about 300 metabolic functions? Our bodies cannot produce vitamin C, so, it is crucial for our health to obtain it through foods or supplements.


Clinical studies show that vitamin C intake benefits the body in many ways including: 

 Improving asthma & allergies
• Boosting immunity
• Reducing cancer rates
• Protecting against pollution and cigarette smoke
• Aiding wound healing
• Strengthening capillaries and connective tissue
• Reducing inflammation
• Protecting the heart
• Greater cognitive abilities as we age

These are just a few of the hundreds of ways vitamin C helps us stay healthy.

Taking vitamin C with bioflavonoids my help increase absorption.  For optimal effectiveness, supplemental vitamin C should be taken in divided doses, two times a day. Suggested adult dosage: 500 mg twice daily.

Please remember to check with your doctor before
starting any new dietary or supplement regimen.

For a personalized health consultation, stop in or give us a call at Deans Natural Food Market Basking Ridge.

No More GMOs.

“Be the change that you wish to see in the world.” – Mahatma Gandhi

And that is what we are going to do. We are taking a big step, an aggressive step, one that not too many stores are willing to take. We’re not waiting anymore for GMO labeling laws.


Avoidance of GMOs (Genetically Modified Organisms):  While we do not claim to be GMO-free, we are taking decisive steps to move in that direction. Going forward, we will not accept any new Grocery item containing the top 5 most high-risk GMO crops (corn, soy, canola, sugar beets, alfalfa) into our stores unless they are organic and/or verified by the Non-GMO Project. This includes products containing ingredients such as fructose that are produced using corn or soy.

We strongly encourage any manufacturer that is making a GMO-free claim to have that claim certified by the Non-GMO Project. This service will benefit both the consumer and the manufacturer.

Yes, it’s true. We are not bringing any more grocery products into our stores containing corn, soy, alfalfa, sugar beets or canola unless they are organic and/or Non-GMO Project Verified. Period. It’s not going to be easy, but we are 100% committed. We’re going to be scrutinizing ingredients like crazy, looking for all those hidden sources of the High-risk 5. Corn starch? Sorry, can’t bring it in. Soy lecithin in those cookies, not organic or Non-GMO Project Verified? Sorry, can’t bring it in. This is the level of commitment we are going to bring to make sure that moving forward, we will provide the safest food choices for you and your family.Revised-Seal

You may have a few questions about our non-GMO policy, so we’ve prepared a little FAQ.

You’re not taking in any new items containing GMOs, what about everything else in the store? Aren’t you knowingly selling us GMOs?

Few if any stores in the US and Canada are truly GMO free. We’re not there yet, but we are working hard to move in that direction. Going forward we will do our best to limit any products that contain GMOs and continue to find suitable organic/non-GMO replacements for items containing GMOs.

You can help us do this by choosing Non-GMO Project Verified and Organic products when you shop, and encouraging friends and family to do the same.  Look for the seal, check the Non-GMO Project’s iPhone app or product search page, or ask a staff-person for help.

What about other departments, such as Produce and Fresh Foods?

We have no GM produce, as all the produce we sell is organic. This same produce is what we use in our Fresh Foods department. We have taken great care to ensure that almost all ingredients in our kitchens are organic or Non-GMO Project Verified; we still continually seek out replacements for products which do not meet those standards.

If you have any questions, please feel free to get in touch with us at info AT deansnaturalfoodmarket DOT com.

We would like to give a HUGE Thank You to the Non-GMO Project for their collaboration! Please visit them at for more info.



Meet the Basking Ridge Nutrition Staff

Not to toot our own horn or anything, but there’s something about Dean’s Natural Food Market that we are very proud of and feel is very special – our Nutrition staff. Each store has their own full-time nutrition expert, there to answer any questions you might have, no appointment needed.

We’d like to take a moment to introduce you to our two nutrition experts in our new Basking Ridge store, both fountains of knowledge, super-experienced and just great people to boot.


Robyn is a second-generation natural food industry champion, following her influential mother’s footsteps. A home-grown Jersey Girl, her interest in supplements and a healthy lifestyle was sparked when she saw how proper diet, nutrition and vitamin supplementation helped reverse a serious condition in an ailing relative.

Over Robyn’s nearly 30 year career, she has had the advantage of working in all departments and aspects of natural food retail, starting from the bottom stocking shelves and working her way up to store manager (area locals may know her from the Health Shoppe in Morristown, NJ). Over the years, she has had the good fortune of working with many committed professionals; these experiences have taught her the interrelated and positive effects of a well-rounded healthy, holistic life style.

Robyn’s passion for her job and quest for knowledge are the driving forces in her career thus far and continue to propel her forward. She tries to take advantage of every opportunity to attend seminars, workshops and clinical lectures so that she can better understand new products and supplements being offered in the ever-changing marketplace, and therefore be of more assistance to her customers.

As Nutrition Manager at Dean’s Natural Food Market of Basking Ridge, Robyn “is home.”


Robyn and Cindy in the Basking Ridge Nutrition department


“My name is Cindy Mobus. I was born and raised in Basking Ridge, NJ and moved to Warren in 1978, where I currently live with my husband and 4 children. 

I became interested in nutrition when my 7 year old son (who is now 17) had trouble sleeping and focusing. I was reluctant to give him prescription drugs; I wanted other options. I began learning about nutrition, supplements and natural alternatives which resulted in significant, beneficial improvements for my son. 

This experience inspired me to enroll at The Academy of Natural Health and Science, where I received my Nutrition Consultant Certification. I’m currently furthering my education at “Wellness Simplified,” where I’ll earn my CNC, allowing me to perform customized health assessments for people trying to reach optimal health. 

I love working at Dean’s Natural Food Market because it’s an environment where the employees, the customers and I all have a mutual interest in overall health and wellness. Having a venue to apply my knowledge, collaborate with others and make a positive impact on someone’s life is very rewarding!”

Make sure to say “hello” to Robyn and Cindy next time you’re in Basking Ridge and as always, feel free to pick their brains with any questions you may have about what nutrition is right for you.

D is for Dan…and Vitamin D

Meet Dan, our Ocean store’s Clinical Nutritionist. He’s been noticing a lot of people asking about Vitamin D lately as a supplement for cold & flu season, so he decided to write a little piece about it to help you further understand its uses. Thank you, Dan!
Vitamin D: The Sunshine Vitamin by Daniel Sobon
    If you’ve been paying attention to current health news you’ve noticed that vitamin D has been a hot topic. There are many questions regarding supplementation of vitamin D, so hopefully this brief article will clear up some confusion.
    The two most common forms of vitamin D are D-2 (ergocalciferol) and D-3 (cholecalciferol).  Vitamin D-2 is found in plants and fungi. Vitamin D-3 is found in animals and is the form of ‘D’ we get from adequate sunlight exposure.  Vitamin D-3 is the preferred form, not only because it’s more active and effective, it’s the form that is used in clinical health studies. (Side Note: If your bottle of vitamin D does not say “D-3” on the front label, simply check the nutrition facts for the word “cholecalciferol”; that’s D-3)
    Increasing your levels of vitamin D into optimum range [40-60 ng/ml, (nanograms per milliliter) *ask your doctor about checking your levels of vitamin D] has been shown to have tremendous benefits:
  • Prevents cold and flu through increased immune activity
  • Protects us from many forms of cancer
  • Increases bone strength by promoting calcium absorption
  • Helps prevent heart disease
  • Helps prevent diabetes by increasing insulin sensitivity
  • Increases mental function and alleviates symptoms of depression.
  • Helps maintain healthy weight and proper muscle tone.
    Clinical research suggests that the average person in America is deficient in vitamin D (baseline adequate levels are 30 ng/ml. We are averaging 18 ng/ml) despite the intake of a multiple vitamin, calcium formula, and sun exposure. Being that vitamin D toxicity is highly unlikely, consuming 40,000 i.u. daily for two months before any signs of excess, I am suggesting the following range of dosages for your consideration. *Check with your doctor before embarking on any nutritional program.  Getting your vitamin D levels checked is a great way to be proactive with your health.
        Proper dosages are determined by age and weight.  A simple, safe guideline for maintaining ideal vitamin D levels are as follows:
        infants 400-800 i.u.
        Children 6yrs – 12yrs 800-1600 i.u.
        13yrs – 24yrs  1600-4000 i.u.
        25yrs – 65+yrs 4000-8000+ i.u. (*If a blood test reveals a vitamin D deficiency, the higher potency range may be required to ensure adequate levels)

Post-Sandy & Basking Ridge Update

The Jersey Shore is our home. Each store is not 2 miles from the beach in Monmouth County, New Jersey, an area hit hardest by Superstorm Sandy.

We were without power for a week at the store, as most all of us also were at home for over a week, some longer. All of us have friends and family who have lost their homes, we have staff members, customers and local vendor-friends who were wiped out; it’s beyond. Seeing it is pretty indescribable and our hearts go out to everyone for their losses.

But, we are lucky – we are alive, life must go on and we will keep moving forward. Right? Right.

We’ve been getting tons and tons of calls asking about when our new store in Basking Ridge will open – we’re so thrilled at everyone’s excitement, we can’t wait! So, I thought an update would be apropo. Because of the storm, our Basking Ridge opening is delayed as Basking Ridge lost power for over a week as well. But we are motoring on and are looking to do a “soft opening” the first week of December (we’ll let you know the exact day), with a Grand Opening date TBD.

In case you haven’t seen the latest photos on Facebook (go look!), this store is going to be absolutely gorgeous. We are still accepting applications too, you can download one off our website and send it to the info@ email.

So hold tight Basking Ridge, we’ll be open and serving it up for you in no time – keep an eye on our Facebook for the most up-to-date news. See you there!

What lies behind these windows? Our Basking Ridge home!

Announcement: Flavour of the Month

We are thrilled to announce a new partnership between Dean’s Natural Food Market and the Red Bank Flavour Culinary Alliance. We’ll let the press release explain while we do a cartwheel or two.



 The Red Bank Flavour Culinary Alliance Partners with Dean’s Natural Food Market for “Flavour of the Month” Promotion

RED BANK, NJ (Oct. 17, 2012) –  The Red Bank Flavour Culinary Alliance today announced plans to partner with Dean’s Natural Food Market, the Jersey Shore’s premier organic food retailer, to raise awareness for organic foods and produce through a promotional partnership that aims to educate the public on seasonal, organic food items and ways to integrate them into flavorful recipes.  “Flavour of the Month” Partnership will kick off in November and feature the sweet potato; educational information about the root vegetable, sample recipes and Red Bank Flavour dining specials that incorporate the ingredient will be offered.

The Red Bank Flavour partnership with Dean’s Natural Food Market marks the first in a series of collaborations.  A spotlight Flavour of the Month will be chosen every month to educate Dean’s consumers and guests of the Red Bank Flavour restaurants about seasonal ingredients, their corresponding health benefits and how best to integrate the ingredients into recipes at home.   Each of Dean’s two retail locations, located in Ocean and Shrewsbury, New Jersey, will provide consumers with educational information about the Flavour of the Month; more than 30 participating restaurants, bars and eateries in the Red Bank Flavour campaign will use the spotlight Flavour in menu and specialty items.

“As culinary professionals, we strive to educate the public on ways to incorporate seasonal ingredients into everyday cooking,” commented Claudette Herring, co-owner of Via 45 in Red Bank.  “The partnership forged between Dean’s Natural Food Market and the Red Bank Flavour Culinary Alliance will enable us to expand our culinary education throughout the Monmouth County region and beyond,” added Lauren Phillips, co-owner of Via 45.

The sweet potato was chosen as November’s Flavour of the Month because of its culinary versatility, seasonal fall flavour and all-around health benefits.  The vegetable provides an excellent source of Vitamin A, anti-inflammatory nutrients and immune-boosting antioxidants and can help regulate blood sugars.  From sweet potato pie to whole steamed, the variety of culinary preparations of the fall root vegetable is far-reaching.

For more information about the Flavour of the Month, please visit  To learn more about Dean’s Natural Market, please visit

About Red Bank Flavour

Red Bank Flavour launched in the fall of 2011. Red Bank Flavour is a culinary-driven campaign that spotlight’s Red Bank’s bustling restaurant, bars, lounges and eateries.  It encourages everyone from bar and restaurant-goers, foodies, wine enthusiasts and farmer’s market fans to get a taste of Red Bank’s one-of-a-kind Flavour.  The campaign features nightly specials and promotions, special events and more.  For additional information, please visit

About Dean’s Natural Food Market

Established in 1995, Dean’s Natural Food Market is a premier independent organic retailer that offers an extensive selection of organic produce; groceries and bulk foods; a dedicated gluten-free and allergy-friendly foods section; organic juice and smoothie bar; and Fresh Foods department.   On-site staff nutritionists are available to answer questions about vitamins, supplements, homeopathic remedies and health and beauty products.  Dean’s Natural Food Market’s dedicated and knowledgeable staff provides the best customer service to promote a sound, well-balanced way of living. For additional information, please visit

Media Contact:  Shannon Furey


We have to borrow this for a minute.

Here at The Dish, we always write our own content. You won’t find a blog full of copy & pasted articles here like you will on some other blogs – with exception to today (and that one time I reblogged that cool “Why I became a vegetarian” post.) I saw this and thought we could all use the positivity and a little love and light, so I’m borrowing it from

3 Reasons Why You Deserve the Best

Too often, we find ourselves in a rut. We are unhappy with our job. Unhappy with our relationship. Uncomfortable with where we’re living. It’s making us sick, stressed, and forever fatigued. It may even be killing us! And yet, we don’t have the motivation to change. To dig ourselves out! To truly be alive and happy and thriving! Today, I’m giving you the motivation. The motivation to quit that job. To move on from a one sided relationship. To pack up your house, stuff it all in your car, and move to the place you’ve always dreamed of exploring.

It’s simple. You are worth it. Your happiness is worth everything. Here’s why:

1. Because you are you. You are a completely unique life form. No one has ever been quite like you, and no one ever will be. Because of this, YOU are the one who controls your life. And no matter how hard some people may try to steal the reigns, you can always grab them back and steady yourself on the path you choose. It doesn’t matter what anyone else says – whether it’s a parent, a sibling, a friend, or a significant other. Deep down, you know what you truly want to be accomplishing in your life. You know what your path is. Listen to other’s advice, follow it if it suits your fancy, but don’t be afraid to politely decline. You are beautiful. You are strong. You have a story to create that’s completely and totally yours – when will you begin to write it?


2. Because when you shine, others will ignite. While I was living at an Ashram in the rolling hills of California, our Swami’s often reinforced the idea daily that we are all living lights. We glow! And you know what I’m talking about – there are those folks that “light up the room” when they enter, or who “radiate” when they smile. Without discomfort and unhappiness fogging your mind, you can make space for the light in your chest to shine. You will be brilliant. When you’re illuminated, you can feel it! You’re confident, happy, full of laughter, and you simply want to share it with everyone you encounter. And to share this light, you don’t even have to try. You just have to be you! Smile at strangers! Give someone a warm embrace. Be there – with mind and body – for your loved ones. Spread compassion with soft eyes. Be the light, and you will ignite the light in others.


3. When it comes down to it, you’re all you’ve got. And this isn’t as bleak as it sounds; it is a beautiful thing! It’s a chance to realize your worth. To understand that everyone is born alone, and everyone dies alone. There is no one in this world that matters more than you. To some, this is a hard concept to accept. Parents will always love their children unconditionally – perhaps more than they love themselves. But think back to what I mentioned earlier. When you shine, you will spread your light to others. It’s the same in any situation. If you are devoting most of your time to the care of another, you aren’t truly giving them all of yourself. You will always experience an ache – a yearning! – for self love and care. For freedom. For happiness. However, if you make sure you’re shining and joyous first, then you will give them twice as much love and kindness as before. If you treat yourself with loving kindness, proper nutrition, and gentile patience, you will be more likely to express these traits to those who you love and care for.


So love yourself! Make sure that you’re happy. Are you living someone else’s story? If you are, pick up your pen, take off the cap, and begin writing your own. Share it with others, and invite them warmly into your heart. But don’t forget – you are a beautiful being. You are light, you are a blessing, and you are worth everything.


Published September 13, 2012 at 10:19 AM



Big Announcement: VIP from NGMOP

Hi everyone, GREAT news – we have confirmed guest speaker Courtney Pineau from the Non-GMO Project to come speak at our store, this is HUGE! All those Project verification logos you see on so many products in our stores (and all over the country!) – these are the people who put them there. Come learn about the Non-GMO Project from the source itself.

Dean’s Natural Food Market invites you to attend an in-store presentation from Courtney Pineau of the Non-GMO Project.

GMOs, or Genetically Modified Organisms, are organisms which have been genetically altered by inserting genes of one species into another species (also known as “genetically engineered”), creating combinations meant to be pest and herbicide-resistant, but possibly with health risks to consumers. GMO foods have not been proven to be safe for us to eat and may in fact be linked to many health issues such as food allergies, infertility, autism, digestive problems and others.

Over 50 countries worldwide have banned GMO crops. In the USA, GMO foods such as corn, sugar beets, soy, canola and zucchini have been present in our food supply since the early 1990s,have been present in our and do not yet require federally-mandated labeling.

The Non-GMO Project is a national non-profit organization whose mission is to develop and uphold a standardized definition of “non-GMO” for food and other products that are produced without genetic engineering. The Non-GMO Project is the only organization in North America offering independent verification of testing for products in the US and Canada. Products which have been verified by the Non-GMO Project as being free of GMOs can be identified by their verification logo on the packaging.

This free presentation starts at 2 pm on Sunday, September 23rd and will take place in our Shrewsbury location at 490 Broad St. (Rt. 35 N), Shrewsbury NJ. All ages are welcome to attend.