“Be the change that you wish to see in the world.” – Mahatma Gandhi
And that is what we are going to do. We are taking a big step, an aggressive step, one that not too many stores are willing to take. We’re not waiting anymore for GMO labeling laws.
DEAN’S NATURAL FOOD MARKET NON-GMO POLICY ON NEW GROCERY PRODUCTS: Effective March 18, 2013
Avoidance of GMOs (Genetically Modified Organisms): While we do not claim to be GMO-free, we are taking decisive steps to move in that direction. Going forward, we will not accept any new Grocery item containing the top 5 most high-risk GMO crops (corn, soy, canola, sugar beets, alfalfa) into our stores unless they are organic and/or verified by the Non-GMO Project. This includes products containing ingredients such as fructose that are produced using corn or soy.
We strongly encourage any manufacturer that is making a GMO-free claim to have that claim certified by the Non-GMO Project. This service will benefit both the consumer and the manufacturer.
Yes, it’s true. We are not bringing any more grocery products into our stores containing corn, soy, alfalfa, sugar beets or canola unless they are organic and/or Non-GMO Project Verified. Period. It’s not going to be easy, but we are 100% committed. We’re going to be scrutinizing ingredients like crazy, looking for all those hidden sources of the High-risk 5. Corn starch? Sorry, can’t bring it in. Soy lecithin in those cookies, not organic or Non-GMO Project Verified? Sorry, can’t bring it in. This is the level of commitment we are going to bring to make sure that moving forward, we will provide the safest food choices for you and your family.
You may have a few questions about our non-GMO policy, so we’ve prepared a little FAQ.
You’re not taking in any new items containing GMOs, what about everything else in the store? Aren’t you knowingly selling us GMOs?
Few if any stores in the US and Canada are truly GMO free. We’re not there yet, but we are working hard to move in that direction. Going forward we will do our best to limit any products that contain GMOs and continue to find suitable organic/non-GMO replacements for items containing GMOs.
You can help us do this by choosing Non-GMO Project Verified and Organic products when you shop, and encouraging friends and family to do the same. Look for the seal, check the Non-GMO Project’s iPhone app or product search page, or ask a staff-person for help.
What about other departments, such as Produce and Fresh Foods?
We have no GM produce, as all the produce we sell is organic. This same produce is what we use in our Fresh Foods department. We have taken great care to ensure that almost all ingredients in our kitchens are organic or Non-GMO Project Verified; we still continually seek out replacements for products which do not meet those standards.
If you have any questions, please feel free to get in touch with us at info AT deansnaturalfoodmarket DOT com.
We would like to give a HUGE Thank You to the Non-GMO Project for their collaboration! Please visit them at http://www.nongmoproject.org for more info.