What’s on Sale for May

May sales are here! We’ve got some good stuff going on this month, like deals on Bold Organics Gluten-free Pizzas, Mary’s Gone Crackers, Jolly Llama Sorbet Pops  and more – most Non-GMO Project Verified. And don’t forget Mom this Mother’s Day, pick her up one of our own gluten-free fresh Quiches, made right here in our kitchens, perfect for brunch!


C is for Cindy…and Vitamin C

Vitamin C – The Four Season Nutrient by Cindy Mobus, Basking Ridge Nutrition Staff

Just because winter is over does not mean the vitamin C should be put away.  Especially for those who suffer with allergies and asthma. Allergy season is here and vitamin C, or L-ascorbic acid, plays a vital role in keeping them at bay.

Did you know vitamin C is a very powerful antioxidant and is needed for about 300 metabolic functions? Our bodies cannot produce vitamin C, so, it is crucial for our health to obtain it through foods or supplements.


Clinical studies show that vitamin C intake benefits the body in many ways including: 

 Improving asthma & allergies
• Boosting immunity
• Reducing cancer rates
• Protecting against pollution and cigarette smoke
• Aiding wound healing
• Strengthening capillaries and connective tissue
• Reducing inflammation
• Protecting the heart
• Greater cognitive abilities as we age

These are just a few of the hundreds of ways vitamin C helps us stay healthy.

Taking vitamin C with bioflavonoids my help increase absorption.  For optimal effectiveness, supplemental vitamin C should be taken in divided doses, two times a day. Suggested adult dosage: 500 mg twice daily.

Please remember to check with your doctor before
starting any new dietary or supplement regimen.

For a personalized health consultation, stop in or give us a call at Deans Natural Food Market Basking Ridge.

No More GMOs.

“Be the change that you wish to see in the world.” – Mahatma Gandhi

And that is what we are going to do. We are taking a big step, an aggressive step, one that not too many stores are willing to take. We’re not waiting anymore for GMO labeling laws.


Avoidance of GMOs (Genetically Modified Organisms):  While we do not claim to be GMO-free, we are taking decisive steps to move in that direction. Going forward, we will not accept any new Grocery item containing the top 5 most high-risk GMO crops (corn, soy, canola, sugar beets, alfalfa) into our stores unless they are organic and/or verified by the Non-GMO Project. This includes products containing ingredients such as fructose that are produced using corn or soy.

We strongly encourage any manufacturer that is making a GMO-free claim to have that claim certified by the Non-GMO Project. This service will benefit both the consumer and the manufacturer.

Yes, it’s true. We are not bringing any more grocery products into our stores containing corn, soy, alfalfa, sugar beets or canola unless they are organic and/or Non-GMO Project Verified. Period. It’s not going to be easy, but we are 100% committed. We’re going to be scrutinizing ingredients like crazy, looking for all those hidden sources of the High-risk 5. Corn starch? Sorry, can’t bring it in. Soy lecithin in those cookies, not organic or Non-GMO Project Verified? Sorry, can’t bring it in. This is the level of commitment we are going to bring to make sure that moving forward, we will provide the safest food choices for you and your family.Revised-Seal

You may have a few questions about our non-GMO policy, so we’ve prepared a little FAQ.

You’re not taking in any new items containing GMOs, what about everything else in the store? Aren’t you knowingly selling us GMOs?

Few if any stores in the US and Canada are truly GMO free. We’re not there yet, but we are working hard to move in that direction. Going forward we will do our best to limit any products that contain GMOs and continue to find suitable organic/non-GMO replacements for items containing GMOs.

You can help us do this by choosing Non-GMO Project Verified and Organic products when you shop, and encouraging friends and family to do the same.  Look for the seal, check the Non-GMO Project’s iPhone app or product search page, or ask a staff-person for help.

What about other departments, such as Produce and Fresh Foods?

We have no GM produce, as all the produce we sell is organic. This same produce is what we use in our Fresh Foods department. We have taken great care to ensure that almost all ingredients in our kitchens are organic or Non-GMO Project Verified; we still continually seek out replacements for products which do not meet those standards.

If you have any questions, please feel free to get in touch with us at info AT deansnaturalfoodmarket DOT com.

We would like to give a HUGE Thank You to the Non-GMO Project for their collaboration! Please visit them at http://www.nongmoproject.org for more info.



What’s on Sale for April

Time for our April sales and no, these prices aren’t for April Fool’s Day! Save on Seventh Generation Laundry Detergent, Udi’s Gluten-free Breads, Nordic Naturals, Giovanni Cosmetics and more.

Name Our New Drink!


In honor of our RESTORE THE SHORE WEEKEND, we’re going to be offering a weekend special drink – and we’d love your help naming it!

We wanted something beachy, a drink that would make you think about a hot summer day sitting ocean or poolside. This drink will only be offered March 23rd and 24th and half the proceeds will go to Hometown Heroes. The ingredients are: organic mango, organic pineapple juice and organic strawberries. (Big THANK YOU to Lakewood Juices for their generous donation of organic pineapple juice!)

Believe me, it’s as delicious as it sounds, hummina-hummina-hummina. What do you think, can you help us name our Jersey Shore-themed drink? Leave your suggestions below and we’ll be picking the one we like best!

Restore the Shore Weekend


We are super-excited and proud to announce our partnership with Restore the Shore, Hometown Heroes and 94.3 The Point to bring you RESTORE THE SHORE WEEKEND, taking place Saturday and Sunday, March 23d & 24th in all 3 of our stores. Our goal is to raise $10,000 for local non-profit Hometown Heroes for their Sandy relief efforts – are you in?

We will be donating a percentage of our weekend sales from all 3 stores – 2 days, 3 stores – to Hometown Heroes and 100% of that will go to helping local people affected by Sandy. But we can’t do it and reach the goal without you. We invite you to stop in, shop up and stock up, knowing that your participation will go towards helping the families in our own communities, our backyards, local people we all know who have lost their homes and have had to relocate, have been struggling trying to buy a new furnace and hot water heater, drywall, schoolbooks, you name it – all due to that fateful day when Superstorm Sandy made landfall and changed lives forever.

We urge you to not only come in for the usual, but to take the opportunity to stock up on frozen and non-perishables, things you know will get used and know that your actions will directly help those around us.

We’ll have some fun, too! the crew from 94.3 The Point radio station will be in Shrewsbury on Saturday, 3/23 and in Ocean on Sunday, both from 11-1 giving out prizes, hosting games and giveaways. We’ll also be giving away limited edition Restore the Shore reusable bags and if you spend over $50, you’ll get a raffle ticket to win a family pack of beach badges to the Jersey Shore (which beaches to choose from will be determined closer to the season). There will be huge sales and lots of food sampling and demos on our days with the Point; plus, did we mention the Juice Bar official Restore the Shore drink for the weekend? Follow our Facebook for a chance to name it!

Together, we can make a difference in a lot of lives, so come out on March 23rd & 24th and let’s DO IT!

A little more about our charities: Continue reading

What’s on Sale for March

Our monthly sales flyer for March is out! This month we’ve got great deals across the board, from Clif Bars and Taste Nirvana Coconut Water to big deals in Nutrition on products like Children’s Yummi Bears Multis and Andalou Naturals skincare products.

And a big CONGRATULATIONS to Andalou Naturals  on becoming the first skincare company EVER to have their entire product line verified by the Non-GMO Project!

Meet the Basking Ridge Nutrition Staff

Not to toot our own horn or anything, but there’s something about Dean’s Natural Food Market that we are very proud of and feel is very special – our Nutrition staff. Each store has their own full-time nutrition expert, there to answer any questions you might have, no appointment needed.

We’d like to take a moment to introduce you to our two nutrition experts in our new Basking Ridge store, both fountains of knowledge, super-experienced and just great people to boot.


Robyn is a second-generation natural food industry champion, following her influential mother’s footsteps. A home-grown Jersey Girl, her interest in supplements and a healthy lifestyle was sparked when she saw how proper diet, nutrition and vitamin supplementation helped reverse a serious condition in an ailing relative.

Over Robyn’s nearly 30 year career, she has had the advantage of working in all departments and aspects of natural food retail, starting from the bottom stocking shelves and working her way up to store manager (area locals may know her from the Health Shoppe in Morristown, NJ). Over the years, she has had the good fortune of working with many committed professionals; these experiences have taught her the interrelated and positive effects of a well-rounded healthy, holistic life style.

Robyn’s passion for her job and quest for knowledge are the driving forces in her career thus far and continue to propel her forward. She tries to take advantage of every opportunity to attend seminars, workshops and clinical lectures so that she can better understand new products and supplements being offered in the ever-changing marketplace, and therefore be of more assistance to her customers.

As Nutrition Manager at Dean’s Natural Food Market of Basking Ridge, Robyn “is home.”


Robyn and Cindy in the Basking Ridge Nutrition department


“My name is Cindy Mobus. I was born and raised in Basking Ridge, NJ and moved to Warren in 1978, where I currently live with my husband and 4 children. 

I became interested in nutrition when my 7 year old son (who is now 17) had trouble sleeping and focusing. I was reluctant to give him prescription drugs; I wanted other options. I began learning about nutrition, supplements and natural alternatives which resulted in significant, beneficial improvements for my son. 

This experience inspired me to enroll at The Academy of Natural Health and Science, where I received my Nutrition Consultant Certification. I’m currently furthering my education at “Wellness Simplified,” where I’ll earn my CNC, allowing me to perform customized health assessments for people trying to reach optimal health. 

I love working at Dean’s Natural Food Market because it’s an environment where the employees, the customers and I all have a mutual interest in overall health and wellness. Having a venue to apply my knowledge, collaborate with others and make a positive impact on someone’s life is very rewarding!”

Make sure to say “hello” to Robyn and Cindy next time you’re in Basking Ridge and as always, feel free to pick their brains with any questions you may have about what nutrition is right for you.

What’s on Sale for February

We’ve got another month of great deals for you in our February sales circular, check ’em out!

D is for Dan…and Vitamin D

Meet Dan, our Ocean store’s Clinical Nutritionist. He’s been noticing a lot of people asking about Vitamin D lately as a supplement for cold & flu season, so he decided to write a little piece about it to help you further understand its uses. Thank you, Dan!
Vitamin D: The Sunshine Vitamin by Daniel Sobon
    If you’ve been paying attention to current health news you’ve noticed that vitamin D has been a hot topic. There are many questions regarding supplementation of vitamin D, so hopefully this brief article will clear up some confusion.
    The two most common forms of vitamin D are D-2 (ergocalciferol) and D-3 (cholecalciferol).  Vitamin D-2 is found in plants and fungi. Vitamin D-3 is found in animals and is the form of ‘D’ we get from adequate sunlight exposure.  Vitamin D-3 is the preferred form, not only because it’s more active and effective, it’s the form that is used in clinical health studies. (Side Note: If your bottle of vitamin D does not say “D-3” on the front label, simply check the nutrition facts for the word “cholecalciferol”; that’s D-3)
    Increasing your levels of vitamin D into optimum range [40-60 ng/ml, (nanograms per milliliter) *ask your doctor about checking your levels of vitamin D] has been shown to have tremendous benefits:
  • Prevents cold and flu through increased immune activity
  • Protects us from many forms of cancer
  • Increases bone strength by promoting calcium absorption
  • Helps prevent heart disease
  • Helps prevent diabetes by increasing insulin sensitivity
  • Increases mental function and alleviates symptoms of depression.
  • Helps maintain healthy weight and proper muscle tone.
    Clinical research suggests that the average person in America is deficient in vitamin D (baseline adequate levels are 30 ng/ml. We are averaging 18 ng/ml) despite the intake of a multiple vitamin, calcium formula, and sun exposure. Being that vitamin D toxicity is highly unlikely, consuming 40,000 i.u. daily for two months before any signs of excess, I am suggesting the following range of dosages for your consideration. *Check with your doctor before embarking on any nutritional program.  Getting your vitamin D levels checked is a great way to be proactive with your health.
        Proper dosages are determined by age and weight.  A simple, safe guideline for maintaining ideal vitamin D levels are as follows:
        infants 400-800 i.u.
        Children 6yrs – 12yrs 800-1600 i.u.
        13yrs – 24yrs  1600-4000 i.u.
        25yrs – 65+yrs 4000-8000+ i.u. (*If a blood test reveals a vitamin D deficiency, the higher potency range may be required to ensure adequate levels)